Artisan is a series of short documentary films about craft and about the people who choose to become artisans in an increasingly technological world. Artisan is an original project by TheCell, created from the belief that no matter how technology makes our lifes easier, things created by hand have their own soul and story and they enclose a piece of the crafter’s personality. Buyings such products defines us as humans.

Artisan aims to prove the need to see, feel and create products made by hand is not a thing of the past, but something which brings meaning into our lives, even today. It’s a part of the legacy we inherited from previous generations, which we will pass on. Because without craft, we become mere machine operators. The objective of this series is to promote people who make things of value, to encourage a different kind of lifestyle, and to inspire those who may not have had the courage to create yet.

The second episode is about bread, croissants, pies and all sorts of goodies one finds in an artisanal French bakery. It’s also about how you can let go of a career in finance or marketing to follow your dream. It’s about Irina, Monica and Tom and what motivates them to wake up everyday, early in the morning, and work for 12-14 hours.